How do we use social media marketing? what is the different advantage of using social media marketing? what exactly is social media marketing? There will be a lot of different definition. If you go to Wikipedia you will get a technical definition or if go to other channels you will get a lot of different definition.
Social media is not just a marketing platform, it’s a medium to engage with the customer and build a relationship. We consider social media as a marketing platform but apart from marketing platform social media is one of the best ways to engage and reconnect with your customer also retain the existing customer and increase the brand loyalty from customer with the help of social media marketing .social media strategy is give, give, give and take in the sense in social media what we are trying to give something to the customer. Once we give something one, two or three times then we expecting something back from the customer. In other words, if you take PPC or see its actually single dimensional strategy. What we trying always do is in SEO we want to rank, we don’t want to do any other stuff. In PPC we want customer visit our website and we can increase our sell but when we talk about social media it is not about selling it is about other parts of our acquisition that are the customers. How many customers are engaging with us? how many customers are reordering our product? How many customers are being retained by our company? we trying to build up the customer loyalty and relationship and keeping that particular relationship in contact, touch with the help of social media marketing.
The various media of social media platform are;
what do you mean this is that any advertisement which we do can be different in three types. It can be either owned media or paid media or earned media. If we create a Facebook page or YouTube page that is basically an owned media. Whatever we write or post that is under our control, we are the owner of that page.
There is a lot of time advertisement on youtube. If you check facebook post there are so many companies does advertisement. In paid media what happens, a company wants to utilize the digital strategic by using certain kind of payment to that respective network. In Facebook, if you want to use paid media you can do boost post campaign, like the campaign, conversion campaign, there are so many options. It is not 100percent under our control, it depends on the network. We will make the payment but the network has a certain condition we have to follow then our ads will be published on that network.
This is the most powerful media if you want to grow your business. if you like any post it possible you share it on your timeline. It is not owned by us when sharing that particular post you are owing it, in the sense you are sharing our existing content means you replicate that content and what you write when sharing it all depend on you. you can write good or bad it is under your control but you are doing it for free of cost, you are not charging anything for that content that comes under earned media. our entire goal of social media marketing strategy is owned something maybe a facebook page, youtube page, twitter page and regularly put a lot of content and information for benefit of the customer.
social media marketing is a marketing technique to improve traffic and brand awareness using social sites.
Social media stats;
face book-:2.072 billions
why do we use social media?
-Billions of audience active user.
-High reach-new generation interest.
-Customized targeting-to reach the right audience in our location, we can target people by their age, gender and interest.
-Cost effective-there is no minimum limitation
-Brand awareness-the more people will recognize you.
-The best demand generation platform on web.
Different between social media marketing( SMM)and social media optimization
SMM-: Social media marketing is a marketing technique to improve traffic and brand awareness using social site. In the facebook page, we post about our programmed, services, different updates etc all these of which happening in my facebook page is basically social media marketing activities. If I have a youtube channel I post in the youtube channel and engaging with the audience and responding to the user comments this all comes under social media marketing.
SMO-: Social media optimization is a process of improving the social signal in and outside the site. Social media optimization is all about how effective is your website in terms of the social signal is it easy for a customer to share a data on the different network or not this all is basically taken care by the social media optimization.
Benefits of social media marketing for business you have to plan why are we doing this social media marketing defines your goal. We have different types of a goal according to different clients we will set the different goal and according to goal, we have to choose the social network, audience targeting and many more factors depending on the goal. What is the goal we have?
- Brand awareness: The most common goal of any brand social media is the first thing they ask we want brand awareness. Brand awareness is something where company or individual are looking for high visibility of the brand and this done with the help of likes and with the help of follower so that people can recognize them as a big brand.
- Business development: The second most common goal in social media is growing the business of the company by generating more leads and generating more sales. you have to decide if want business development then focused on the campaign which is going to give you lead and sales but you are not going to go for branding for that aspect so your goal can be brand awareness or can be business development.
- Customer support: The next goal in social media marketing is customer support. social media is a great way of providing support to the customer. All big brand will have a support page on twitter and facebook where they are giving the customer support to the user and customer.
- Engage with the customer and build a relationship: This is one of the most important aspects of social media marketing. The goal here is building a relationship, see you may not able to sell the product directly to the customer but what happens with the engagement and with the relationship is built in long run we actually able to sell the product. Building a relationship is very important, we require customer attention because there are so many options available in the market if you just take one time customer it will not work. In the sense the best way to do that is make your customer follow your facebook, youtube, twitter so keep giving them new content.
whenever you get a project in social media to speak to the clients ask him what is your business, who is your targeting audience, what is the location all the details and think about data what aspect of the business they really want ,what is their goal to achieve ,is it branding or is it lead generation then based on their goal you will be using any of the social networks which are suitable for the clients.