What is search engine optimization and how does it work?

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A web search engine is a program system that was designed to search for information on the world wide web. The search results page are often presented in a line of results frequently referred to as search engine results pages (SERPs). The info can be a professional in webpages, pictures, info along with other types of files. Some search engines also mine data available in databases or directories. Unlike directories, that are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.
List of Major Search Engines
Google
Yahoo
Bing
MSN
Ask
Baidu etc
what is Spider?
A search engine spider is a program that a search engine uses to seek out information online in an automated manner. Spider also is known as a crawler, robot, or a bot. It follows links throughout the world wide web, grabbing content from sites and adding it to search engine databases.
How do search Engines work?
Search Engine work on algorithms(algorithms are a set of guidelines made by the search engine to search applicable data on web). The search engine sends its own spiders out to crawl the web.


Following are the steps:

Crawling: Crawling is the process wherein the crawler, bot, or spider that locates the documents on the world wide web. Web crawling is the way web spiders find documents online. The web spider usually starts crawling with the aid of URL’s from the popular web sites extracting the outgoing URL’S and crawls them. The spider crawls throughout the documents and conduct them via spam and copies content filter placing then in the web index.
Snapshot: Snapshot is the procedure of taking a picture of the webpage after the running for saving into there database.
Cache Date & Time: It’s the Date and time left from the spider when it’s crawled the particular page of your web site.
Indexing: Indexing is the process of recording information for easy and quick retrieval upon a web search query.
Indexing is the second major step a search engine takes to deliver information to your palms. A search engine must keep a copy of all the content it finds throughout the crawl process, and store it in an index for easy retrieval. Without an index, a search engine would need to re-run the crawling procedure for every web search query performed. Just how a search engine’s net indicator is designed and maintained is fairly complex and as a Search engine optimization, it’s beyond the need to know all the technical details.
What is Web site?
A web site is a set of related webpages that are served by a single domain and can be hosted on a minimum of one server, accessible via a network like the Internet via an Internet address known as a Uniform resource locator(URL). A web page is a page with formatting instructions of Hypertext Mark-up Speech (HTML, XHTML).
what is Keyword?
Whatever you type in any search engine is called keyword. A keyword is considered an essential aspect of the search marketing field. Ranking for the”right” keywords is the main factor for your web site.
Types of keyword:
Generic Keyword: Digital Marketing.
Short Tail Keyword: Digital Online Marketing/Digital Online Marketing Classes.
Long Tail Keyword: Digital Online Marketing Classes in India.
Seasonal Keyword: IPL Match, New Year Greeting, etc..
what is Keyword Density?
Keyword density is the percentage of times each keyword or phrase appears on a webpage when when when compared to the total number of words on the page. In the context of internet search, engine optimization keyword density may be utilized as a key factor in determining whether a webpage is pertinent to some specified keyword or keyword phrase. Many Search engine optimization experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than which may be considered search spam.
Keywords Research and Analysis
Keyword study is seen as probably the most crucial aspects, beneficial, and higher return actions in the search marketing field.
Keyword study is the first step of analysis that any Search engine optimization practitioner must work upon in a search engine optimization (SEO) project. It’s a very important component in the overall analysis since it’s from the keyword study we determine the optimum keywords to rank for. You have to study the web site wholly which you’re optimizing for and it’s business competitors to get a sense of the industry and get an idea once you finish the keyword study.
You have to understand the audience you’ll be marketing to and also the relevancy of these keywords to this audience. There are also other subtle differences like whether your organization markets to the consumer or to other businesses.

There are Following tools which assist you to find related keyword for your company!
. Google Keyword Planner
. Keyword Explorer from Moz
. KWFinder
. Keyword Everywhere (Chrome Extension)
. SEM rush.
what is the Google Sandbox Effect?
Whenever you make a brand new web site and make it live, the web site wouldn’t appear in Google Search instantly. It may take up to two — 3 weeks or also a month time to show in the search results page. Why So?? Reason being, whenever search engines see a newly registered website they don’t index or store the pages instantly. Search Engines will assess a lot of factors like the grade of the Web site, links, content. Fundamentally, Google takes some time to examine your web site until it gets mature enough to be permitted to the Top Positions club. Google sandbox is an imaginary area where fresh web sites and their search rating are placed on hold until they prove worthy for ranking. Many Search engine optimization experts have seen in practice that new sites, regardless of how well optimized, don’t rank high on Google, while on MSN and Yahoo they catch rapidly. Therefore it’s easy. It’s never easy for newcomers to enter a market and there are hurdles of different kinds.
what is Search Engine Optimization?
Search Engine Optimization is a process/activity to increase the visibility of any webpage at a major search engine SERP(Search Engine Result Page).

Search Engine Optimization activity/process is divided into two-part:
1) On-Page Search engine optimization! On-page, Search engine optimization refers to each of the actions performed within the internet sites to get higher ranking and more relevant traffic from the search engines.
2) Off-Page Search engine optimization! Off-Page Search engine optimization is the action which is done outside the internet site.
On-Page Ranking Factors
Following are major on-page ranking factors:
1) Page Title: Google typically displays the initial 60-65 characters (with space) of a name tag or as many characters as will fit into a 512-pixel display.

Optimal Format
Primary Key Word – Secondary Keyword | Brand Name
2) Page Description: The Meta description should employ the keywords intelligently, but additionally produce a persuasive description which a searcher is going to want to click. Direct relevance to the page and uniqueness between every page’s Meta descriptions is key. The description should be between 160-170 characters.
3) Page URL: Just in case your targeted keywords present the page URL that will depend on Search engine optimization ranking factor. Google read your page URL 110-15 character.
4) Heading Tag (H1-H2): Use only one time at a page with character span 70.
5) Alt Tag: It’therefore the text which the search engine uses to understand images.
6) Content: Content is the most crucial factor in Search engine optimization. Content should be original/distinctive and minimum one thousand words at a page
7) No Spelling & Grammar mistake:
8) HTTPS: your website should be protected.
9) Canonical Tag:
A canonical label is a way of telling search engines a particular URL represents the master copy of a page. Utilizing the canonical tag prevents problems caused by identical or”duplicate” content appearing on multiple URLs.
10) Robots.txt File:
Robots.txt is one way of telling the Search Engine bots/spider/crawler about the webpages on your website that you don’t need them to visit or crawled.

robots.txt file formate:
User-agent: *
Disallow:
Notice: is for all search engine spiders.
Googlebot reads only the initial 500kb present from the robots.txt file.
11)Sitemap:
A sitemap is a collection of URL’s present on your internet site. an xml sitemap is employed for crawler/spider. Sitemap are two types: XML Sitemap & HTML Sitemap.

XML Sitemap: The Sitemaps protocol enables a webmaster to inform search engines about URLs on an internet site that are available for crawling.
Gives info on a web site to search engines
1) Number of pages from the site
2) Their updating frequency
3) Their importance
XML Sitemap Generator is a tool that generates XML website free of cost(Upto 500Pages)
HTML Sitemap: Html sitemaps are designed for the consumers to help them locate content on the page. Html sitemaps are useful to comprehend the structure and architecture of the internet site. It’s the classified arrangement of all of the accessible pages on the website.
what is a 404 error?
404 error implies the webpage you had been trying to reach could not be found on the serve.
404 error are two types:
1) Soft 404 error.
2) Hard 404 error.
Difficult 404 error can harm your Search engine optimization ranking.
what’s Redirection?
A redirect is a means to send both users and search engines to a different URL from the one they originally asked. The two most frequently used redirects are 301, 302.
301 redirection is permanent redirection & 302 redirections is a temporary redirection.
what’s the off-page Search engine optimization?
Off-page Search engine optimization is an activity that we do outside the web site to increase the visibility of any webpage in SERP. Within this activity, we try to create backlink (mention ) for those pages that we’ll want to see in the top of SERP.
Following off-page Search engine optimization actions are:-
1) Article Submission
2) Business Listing
3) Blog Commenting
4) Directory Submission
5) Image Submission
6) Infographic Submission
7) PPT Submission
8) Portable Document Format Submission
9) Video Submission
10) Guest Blogging
11) Q & A
12) Forum Submission
13) Social Bookmarking
what’s the advantage of off-page Search engine optimization?
Following off-page Search engine optimization benefits are:-
1) Search engine optimization Value/ Link Juice
2) Traffic
3) Branding
If you don’t get any above mention benefit after doing the off-page activity then don’t do those off-page Pursuits.
What is dofollow and nofollow?
Nofollow Link: Nofollow links don’t pass Search engine optimization value/Link juice and don’t have any impact on Google Ranking.
Dofollow Link: Dofollow link passes Search engine optimization value/link juice also has an impact on Google Ranking.
what is the DA/PA?
DA: Domain Authority (DA) is a search engine ranking score developed by Moz that forecasts how well an internet website will rank on internet search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a larger capacity to rank.
PA: Page Authority (PA) is a score developed by Moz that predicts how well a particular page will rank on search engine result pages (SERP). Page Authority scores vary from one to 100, with higher scores corresponding to a larger capacity to rank.
Following tool for assess DA/PA:-
Connect Explorer
Moz Bar (Chrome Extension)
Small Search engine optimization Tool etc..

1 Comment

  1. Search engine is indeed complex and we need to understand everything just to understand how search engine works. Thanks bud for a very long informative blog post!

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